UI/ UX

Eurocontrol

2022-2023

Eurocontrol is a pan-European, civil-military organisation dedicated to supporting European aviation.

Goal: Website redesign with the goal of carbon footprint reductuion on the landing page per user visit of Eurocontrol.int by improving user experience.

My role: UI Design, Interviews, research about sustainable web design.

A notable share of the Internet's overall environmental impact, estimated to be around 40%, is attributed to the frontend, which is the segment created by designers (Frick, 2016).

Benchmarking

To understand why those websites have low carbon footprint per user visit from the design perspective.

Interviews

Interviews with the webmaster of Eurocontrol were conducted to understand the fragilites of the website.

Interview findings

Process

After the gathered data a wireframe was sketched considering the visual dimension and context of Eurocontrol.

Wireframe based on the interview and benchmarking

Wireframe of the new website

New website

Layout

Outcome

Result: The carbon footprint of the Eurocontrol website per user visit was reduced four times after the redesign proposals. Proving that with good user experience a designer can contribute to the reduction of energy use, being good not only for the user but for the planet as well.

Service Design

Pilario

2023

Pilario is start-up that provides a software aimed to help companies assess the sustainability impact of their products.

Goal: Pilario contacted Namahn with the need to identify fragilities and improve the software design.

My role: Interviews; Creation of personas; User journey building; Site map

Team: Vishall Jankie (project manager), Kristel van Ael, Lena Michelis, and Anastasiya Grachova

Benchmarking

Other LCA (life cycle assessment) tools, benchmarking gave an understanding of the diferences between pilario and other LCA softwares.

Timeline

Structure of the work with Pilario

Interviews and Personas

User journey

Drawn from the perspective of user goals and actions, supplier actions, touchpoints and supporting processes of Pilario, considering all the roles over time.

To get a deeper understanding of the software usage, interviews with three users were conducted, each from of them from a different company. Based on each interview a persona was created.

Site map

The site-map visualization provided a detailed view of the software interactions, ensuring a seamless and user-friendly experience.

Result: This project underscored the significance of employing tools and engaging in co-creation during the workshops. Notably, the outcomes from the work are currently being applied by Pilario.

Tejo

2023

Tejo offers low-threshold, therapeutic counselling in Flanders to young people, short-term, immediate, anonymous, and free of charge. Services are provided by professional therapists on a voluntary basis.

Goal: TEJO wanted guidance with getting their many ideas towards a concrete short-term service-concept.

My role: Observe the methodology; participate in meetings with the team; preparation of the workshops; formulate the outcomes

Team: Benjamin Sipahi, Kristel van Ael, Lena Michelis, and Anastasiya Grachova

Note: The language of the project was dutch

Background info

The picture conveys that in the Flemish region of Belgium, there are 19 Tejo houses and 2,127 young service users. Tejo has 650 volunteers working on a weekly basis for the mental wellbeing of young people.

Product Service Promise

Selected as the initial step because it forms the basis for comprehending the service goals, establishing what Tejo aims to accomplish.

Outcomes - poster

The poster would remind Tejo about its values, vision and mission as well as its main short term and long term goals along with a visualization that summarises the relation of Tejo to interconnected domains: product, service and partners.

Workshop session, picture taken by Anastasiya Grchova.

Workshop session, picture taken by Anastasiya Grachova.

Outcomes - customer journey

Centres its attention on the young person, all the actions that it would take across the timeline and the other actors involved during the process.

Result: Our intervention made Tejo’s ideas concrete, moving them from a vague “dreaming” phase to a tangible “conceptual” phase, helping Tejo come to a common understanding after the years of discussion.

Rich Context Map

In the circle the current initiatives were highlighted in order to understand what fundamental and distinctive characteristics or qualities Tejo needs to have as a reaction to the outlined context.

Actors Map

Enabled to identify all the actors engaged, in the contact with the user of the service represented by the actor, Bram.

Creo

Creo is a social platform crafted to empower creativity for everyone, allowing artists to concentrate on producing art and interact with audience, free from the constraints imposed by advertisers and algorithms. From artists to artists.

Goal: Create an exeperience that would translate the needs of the users and the social platform mission

My role: User interface, User experience, wireframing, visualisation, mockups

Interviews

Interviews with Sara and Santiago (both creatives) where conducted in order to understand their needs when looking for inspiration in their work.

Interview findings translated into personas

Wireframe of Creo app

Graphic Design

Nonwoven

2022

Suominen manufactures nonwovens as roll goods for wipes and other applications.

Goal: As a result of the collaboration between Suominen and AALTO University students a book was designed. The goal of the book is to collect and visually translate the project of each student of the course.

My role: design, choice of photos, layout

Team: Riccardo Guiducci, Madeleine Beltrandi and Anastasiya Grachova

Cover

Book cover, covering the keywords of all the cataloged projects.